@article{oai:meilib.repo.nii.ac.jp:00000119,
 author = {Occhi, Debra J.},
 journal = {比較文化, Comparative culture, the journal of Miyazaki International College},
 month = {},
 pages = {78--87},
 title = {Consuming Kyara ‘Characters:’ Anthropomorphization and Marketing in Contemporary Japan},
 volume = {15},
 year = {2010}
}